The technology landscape has evolved at a breakneck pace. When we used to discuss software integration, it largely revolved around just a few dominant players in the marketplace. However, the major shifts happening around areas like cloud and mobile have produced a much more crowded space. At the same time, the focus and desired output of bringing technologies together has also shifted considerably. As technology seeps further into everyday life, digital experience has emerged as a critical consideration. As a result, we must re-think integration with experience as the starting point. In this talk, Lars will present on the major industry shifts impacting developers, as well as the integration insights that have emerged from that. He will also discuss how Adobe is leveraging these insights across it’s Marketing Cloud, Creative Cloud and Document Cloud solutions.
