Developer Market Segmentation: Who Are Developers and What Do They Want
A common misconception is that all developers are the same, which, in fact, is not the case. Not all developers are the same and not all of them have the same goals. A well-designed platform knows how to cater to a broad range of developers and meet a variety of needs.
When a platform company is not in tune with the different needs of various developer segments, the company is at risk of short changing certain audience segments and ultimately turning customers away. Third-party developers can be priced out or underserved, while it seems like they are both using the same API.
In this session, we'll discuss lessons learned from interactions with DocuSign API developers and the DocuSign “developer experience and ecosystem journey” to help others better position themselves and create a superior developer experience for all developers.
