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Tuesday, September 13 • 3:00pm - 3:50pm
PANEL - Integrating API Management Into Your Business Strategy

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Whether it’s requesting rides, finding a rental for your next vacation, or improving public transportation, today’s app economy is transforming the business landscape. It creates an environment for exponential success for those who know how to harness the power of their data, content, and/or logic to derive revenue. Open, scalable, and managed Application Programming Interfaces (APIs) are the key ingredient for that to happen. Driven by the explosion of consumer devices, APIs are now powering much of what we do on the web, via mobile devices, and are driving the rise of the Internet of Things. 

During this panel discussion you’ll hear from organizations who took the step of publishing open, scalable, and managed APIs to their own engineering departments, external partners or customers, and developer-friendly channels, enabling a "popularization" of services in the areas and exposing themselves to unlimited opportunities to derive new revenue, reach new audiences, or/and realize greater innovation.

These organizations will share how APIs are reinventing the way they do business. Some key points that will be discussed include:

  • When APIs expose powerful data from legacy systems it can be reused in hundreds of apps, providing virtually "free" sales and marketing for products and services.
  • How the technology is creating new markets and more of a connection with current customers, suppliers, and partners.
  • How opening (and properly managing) APIs and sharing that data with external developers, organizations will have more time to focus on their core business, while gaining promotion from external developers and their services.


Speakers
avatar for Ernest Chrappah

Ernest Chrappah

Acting Director, Department of For-Hire Vehicles
Ernest Chrappah is a successful entrepreneur and experienced District of Columbia Government executive with a reputation for finding innovative solutions to complex challenges. His current endeavors include rebranding his newly reorganized agency into one that uses a data analytics to be more efficient and transparent and modernizing the for-hire industry by leveraging APIs. In between years of helping apply technological solutions to various... Read More →
avatar for Robert Duffner

Robert Duffner

Enterprise Cloud Evangelist, ServiceNow
Robert Duffner is a Senior Director and Enterprise Cloud Evangelist for ServiceNow, the enterprise cloud company. Robert Duffner is a cloud computing and enterprise software industry veteran where he has held key product roles for BEA Systems, IBM, Microsoft, Apigee and Salesforce. He launched Microsoft Azure back in 2010 as the product manager and launched Salesforce Lightning in 2014 where he led technical platform marketing. Robert headed... Read More →
avatar for Frank Mollerop

Frank Mollerop

CEO, Questback
Frank is the CEO in Questback which is helping enterprises to capture wisdom from employees & customers to make better business decisions. Questback is a global leader in feedback management. | | As CEO, Frank Møllerop leads the Global Business, which serves more than 5000 customers in 30 countries. Møllerop oversees an international organization with around 300 employees in addition also the franchise business. Questback is a leading... Read More →
avatar for Wolf Ruzicka

Wolf Ruzicka

Chairman, EastBanc Technologies
Wolf is an entrepreneur, technology advocate, and mentor. He serves on numerous boards and groups, including the Microsoft Customer Advisory Board for Microsoft Azure and the World Economic Forum’s “Partnering for Cyber Resilience” initiative. Prior to joining EastBanc Technologies, Wolf served as President of APIphany (now part of Microsoft) and held leadership positions with MicroStrategy, Mercedes Benz, Lufthansa, and more. Wolf holds an... Read More →


Tuesday September 13, 2016 3:00pm - 3:50pm
API World: Workshop Stage